This is the final post in my current series on memes, cultural evolution, and the thought of Daniel Dennett. You can download a PDF of the whole series HERE. The abstract and introduction are below.
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Abstract: Philosopher Dan Dennett’s conception of the active meme, moving about from brain to brain, is physically impossible and conceptually empty. It amounts to cultural preformationism. As the cultural analogue to genes, memes are best characterized as the culturally active properties of things, events, and processes in the external world. Memes are physically embodied in a substrate. The cultural analogue to the phenotype can be called an ideotype; ideotypes are mental entities existing in the minds of individual humans. Memes serve as targets for designing and fabricating artifacts, as couplers to synchronize and coordinate human interaction, and as designators (Saussaurian signifiers). Cultural change is driven by the movement of memes between populations with significantly different cultural practices understood through different populations of ideotypes.
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Introduction: Taming the Wild Meme
These notes contain my most recent thinking on cultural evolution, an interest that goes back to my dissertation days in the 1970s at the State University of New York at Buffalo. My dissertation, Cognitive Science and Literary Theory (1978), included a chapter on narrative, “From Ape to Essence and the Evolution of Tales,” (subsequently published as “The Evolution of Narrative and the Self”). But that early work didn’t focus on the process of cultural evolution. Rather, it was about the unfolding of ever more sophisticated cultural forms–an interest I shared with my teacher, the late David G. Hays.
My current line of investigation is very much about process, the standard evolutionary process of random variation and selective retention as applied to cultural forms, rather than living forms. I began that work in the mid-1990s and took my cue from Hays, as I explain in the section below, “What’s a meme? Where I got my conception”. At the end of the decade I had drafted a book on music, Beethoven’s Anvil: Music in Mind and Culture (Basic 2001), in which I arrived at pretty much my current conception, but only with respect to music: music memes are the culturally active properties musical sound.
I didn’t generalize the argument to language until I prepared a series of posts conceived as background to a (rather long and detailed) post I wrote for the National Humanities Institute in 2010: Cultural Evolution: A Vehicle for Cooperative Interaction Between the Sciences and the Humanities (PDF HERE). But I didn’t actually advance this conception in that post. Rather, I tucked it into an extensive series of background posts that I posted at New Savanna prior to posting my main article. That’s where, using the emic/etic distinction, I first advanced the completely general idea that memes are observable properties of objects and things that are culturally active. I’ve collected that series of posts into a single downloadable PDF: The Evolution of Human Culture: Some Notes Prepared for the National Humanities Center, Version 2.
But I still had doubts about that position. Though the last three of those background posts were about language, I still had reservations. The problem was meaning: If that conception was correct, then word meanings could not possibly be memetic. Did I really want to argue that?
The upshot of this current series of notes is that, yes, I really want to argue it. And I have done at some length while using several articles by the philosopher Daniel Dennett as my foil. For the most part I focus on figuring out what kinds of entities play the role of memes, but toward the end, “Cultural Evolution, So What?”, I have a few remarks about long-term dynamics, that is, about cultural change. Continue reading