I always remember 2008 as the year when the entire UK media descended upon the former mining town of Bridgend. The reason: over the course of two years, 24 young people, most of whom were between the ages of 13 and 17, decided to commit suicide. At the time I was working in Bridgend, so I’m able to appreciate the claims of local MP, Madeleine Moon, that media influence had become part of problem. After all, most editors will tell you: the aim is to sell newspapers. And when this rule is rigorously applied, it should not come as a surprise at the depths some journalists will sink to recycle a news story. Even at a local-level, where you’d think some civic responsibility might exist, journalists clambered over themselves to find a new angle, generating ridiculous claims such as: electromagnetic waves from mobile phones caused the suicides.