Cultural differences are often attributed to events far removed from genetics. The basis for this belief is often based on the assertion that if you take an individual, at birth, from one society and implant them in another, then they will generally grow up to become well-adjusted to their adopted culture. Whilst this is more than likely true, even if there may be certain cultural features that may disagree with someone of a different ethnic background (e.g. degrees of alcohol tolerance), the situation is not as clear cut as certain political factions may have you believe. Yet, largely due to studies on gene-culture coevolution, we are now starting to understand the complex dynamics through which genes and culture interact.
First, a particular culture may exert selection pressures on genes that provide an advantageous benefit to the adoption of a particular cultural trait. This is evident in the strong selection of the lactose-tolerance allele due to the spread of dairy farming. Second, pre-existing gene distributions provide pressures through which culture adapts. Off the top of my head, one proposed example of this is a paper by Dediu and Ladd (2007), which looked at how the distribution of the derived haplotypes of ASPM and Microcephalin may have subtly influenced the development of tonal languages. The paper in question, however, is looking more broadly at culture. Specifically, the authors, Baldwin May and Matthew Lieberman, examine recent genetic association studies and how within-variation of genes involved in central neurotransmitter systems are associated with differences in social sensitivity. In particular, they highlight a correlation between the relative frequencies of certain gene-variants and the relative degree of individualism or collectivism within certain populations.