For those of you familiar with the formal mathematical models of cultural evolution (Cavalli-Sforza & Feldman, 1981; Boyd & Richerson, 1985), you’ll know there is a substantive body of literature behind the process of cultural transmission. It comes as a surprise, then, that experiments in this area are generally lacking.
For instance, if we look at evolutionary biology, then there are many experiments into small-scale microevolutionary processes, such as natural selection, sexual selection, mutation and drift, which are then applied in showing how these processes generate population-level, macroevolutionary patterns. It follows then, that this sort of population-level thinking can be applied to cultural evolution: the forces and biases of cultural transmission can be studied experimentally to see if they fit with population-level patterns of cultural change documented by scientists. As the current paper by Mesoudi & Whiten (2008) notes, this potentially gives cultural transmission experiments added significance: “cultural transmission should not only be studied for its own sake (i.e. in order to better understand cultural transmission itself), but also in order to explain broader cultural patterns and trends, all as part of a unified science of cultural evolution”.