Cultural Evolution: Some Terminology

Terminology is important, and pesky. I am in need of at least two terms, terms for which I have a technical use. I also dislike coining new terms. I would much prefer to use existing terms, even if it requires a bit of refitting here and there. Here are three proposals, the first of which is familiar to you, followed by brief discussions of each:

meme: the observable properties of objects, events, or processes that are culturally active; the cultural analog to the biological gene.

substrate: the physical object, event, or process in which culturally active properties (i.e. memes) are said to inhere.

ideotype: the cultural analog to the biological phenotype. Ideotypes are mental constructs arising in minds as brains engage with memes. Continue reading “Cultural Evolution: Some Terminology”