...Or so the news story goes:
BBC director general Mark Thompson said that if the corporation transmitted the appeal it would be "running the risk of reducing public confidence in the BBC's impartiality in its wider coverage of the story".
It always amuses me how the BBC retains a sense of commitment to impartiality when it continually fails to adhere to these standards on an almost daily basis. A greater irony is that through their reluctance to broadcast the Gaza Appeal, the BBC inadvertently drew the attention of Tony Benn, who decided to tell everyone the charity’s address live on BBC News (scroll down article to see the video). So now I guess the BBC's just left with its principles...
To donate, visit: http://www.dec.org.uk (see BBC, it's not that hard!)